Our client, an independent pharmacy group across three locations in regional Queensland, had an outdated store presentation and inconsistent messaging across all three sites.
The client approached Allfin for help refinancing their existing loans and during our review, it became clear they were also grappling with customer perception issues as their store layouts were dated, signage varied by location, and there was no clear sense of what their pharmacy stood for. It was impacting customer retention and even employee morale.
We worked closely with the owners to help fund the rebrand, not just the physical fit-out, but also marketing collateral, digital presence, and staff retraining. Our focus was making sure the financial structure supported the long-term goals, not just the immediate “facelift”.
Outcome:
Within just three months of the rebrand, foot traffic increased by 12%, while online engagement across Google and social media more than doubled. Internally, the pharmacy team reported stronger cohesion and a clearer onboarding process for new staff. Most importantly, these changes translated into tangible growth, with an 18% lift in revenue achieved within six months.
Branding wasn’t the thing the client came to us for, but once we looked at the bigger picture, it became a critical part of their growth strategy. This is what we mean when we say finance is more than just numbers, it’s about helping our clients become the pharmacy of choice in their community.
Interested to know how we can support your needs? Reach out to the Allfin team.